2025年02月22日 星期六
My China Story
Bridging Cultures, Building Dreams
By LONG Yun & BI Weizi

Chong Chern Han. (COURTESY PHOTO)

  In southwestern Shandong's Jining city, a story epitomizes how vision and collaboration bridge countries and cultures. Chong Chern Han, a young Malaysian entrepreneur, found a path to personal growth and spearheaded the establishment of a high-end intelligent recreational vehicle (RV) manufacturing project in 2014, enhancing the global competitiveness of the local industrial ecosystem in Shandong.

  The first chapter of this story began in 2008, during the Olympic era in China, a period marked by rapid development. Drawn by the pace of change and encouraged by his wife Yu Hong, Chong made the life-altering decision to leave Malaysia, head to China and immerse himself in the burgeoning opportunities in the country, particularly in Shandong.

  A witness to rapid development

  According to Chong, China's business approach contrasts with many western countries that are closing their doors to international collaboration. Instead, China is increasing its openness, benefiting both the country and the global community. "This openness has facilitated access to affordable technology products, such as laptops, which are more accessible in terms of price and quality, thanks to China's manufacturing capabilities," he said.

  Chong highlights several factors influencing his decision to settle and start a business in China. He mentions the abundance of resources like steel and timber, ideal for manufacturing RVs, and the professionalism of local technicians, which has led to the full localization of his team. Furthermore, the supportive and inclusive policies from local and state governments aimed at embracing overseas talent play a crucial role. These policies include assistance for starting businesses, making it easier for foreign entrepreneurs to establish themselves in China.

  Regarding infrastructure, Chong marvels at what he calls "China speed," referencing the rapid construction of buildings and infrastructure projects. For example, in spite of challenges, a circular highway project around Jining was completed within 15 months, six months ahead of the usual two-year time, significantly reducing travel time across the city. In another example, the construction of a sky bridge linked two areas, reducing travel time by twenty minutes. Such developments not only improve personal convenience but also enhance business logistics, making operations more efficient.

  In addition, the widespread adoption of new energy vehicles and renewable energy further demonstrates China's commitment to sustainable development. This focus on innovation extends beyond environmental initiatives, as China is also leveraging cutting-edge technologies to enhance everyday life. Technologies like exoskeletons, which were showcased on Mount Tai during the Spring Festival, promise to improve life quality by aiding mobility for the elderly or those with physical limitations.

  Being a cultural messenger

  "Malacca, my hometown, was visited by Zheng He, a Chinese explorer, five times around six centuries ago, an era that marked the prosperity of the ancient Silk Road. Today, I have the privilege of relocating from Malaysia to China and participating in the Belt and Road Initiative. This opportunity not only fuels my personal growth but also allows me to act as a bridge for cultural and economic collaboration between our regions. It has instilled in me a profound sense of duty to share China's story," Chong noted.

  For Chong, authenticity is key to his narrative. He avoids presenting a polished or exaggerated version of life in China. "I simply share my genuine experiences in China with everyone, and these moments have nothing to do with whether I am a foreigner or Chinese," he said.

  His efforts go beyond his own business. He actively supports governments, local communities, and friends, helping them expand globally while attracting foreign enterprises to China. He believes that societal prosperity benefits his family and, ultimately, himself.

  To those skeptical of China's development, Chong offers a clear message: "Do not let misconceptions cloud your perception of China. Otherwise, you may miss out on its beauty, warmth, and the invaluable opportunities it offers."

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