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Proton, Malaysia's national car brand, which enjoyed a market share as high as 60 percent in the past, has suffered repeated financial losses since 2010.
To turn the situation around, Proton sent cooperation invitations to 23 car companies around the world and received responses from 15 of them, including Chinese car giant Geely.
In 2017, the two parties signed an agreement for Geely to acquire a 49.9 percent stake in Proton. This partnership has introduced advanced technologies and innovative practices to the Malaysian brand.
In 2018, the Proton X70, developed from the Geely Boyu, was officially launched, incorporating intelligent connected features and quickly becoming a market darling.
After seven years of deep integration, Proton has completed a comprehensive transformation in R&D, manufacturing, quality, procurement and marketing, and has been ranked second in the Malaysian market in terms of sales and market share for six consecutive years.
China and Malaysia also have great potential for new energy vehicle cooperation.
Malaysian Minister of Economic Affairs Rafizi Ramli, said that China's technological advantages in energy transformation and electric vehicles provide Malaysia with valuable learning opportunities.
Meanwhile, Malaysian Minister of Investment, Trade and Industry Tengku Zafrul Aziz, said the automotive industry is one of the five pillar industries in Malaysia. Chinese enterprises' involvement has not only boosted the Malaysian automobile industry, but also set a good example for the economic and trade cooperation between Malaysia and China.