Three years on, the China International Consumer Products Expo (CICPE) has become a window to showcase the country's massive market.

　　Concluding on April 15 in southern China's island province of Hainan, this year's expo showcased prominent features of green, healthy and smart consumption styles, attracting more than 50,000 purchasers and 320,000 visitors.

　　The event is an encouraging step of China's efforts to promote international trade and cross-border investment and share the country's huge market and business opportunities with the world,said Zhang Xiangchen, deputy director-general of the World Trade Organization.

　　A platform to share opportunities

　　Selected as the guest country of honor, Italy brought 147 brands participating in the expo with a total exhibition area of about 1,775 square meters, eyeing more China-Italy trade cooperation.

　　Maria Tripodi, Italian undersecretary of state to the Ministry of Foreign Affairs and International Cooperation, said the expo marks a new phase of opening up and international communication, and that she expects Italian participants to win applause and recognition from the Chinese market.

　　This year's expo will serve as a platform to optimize consumer supply, smooth consumer channels, boost consumer confidence, and shore up the dual-cycle development architecture with the domestic cycle as the mainstay and with domestic and international development reinforcing each other, according to European Commission.

　　Vietnam's Minister of Industry and Trade Nguyen Hong Dien spoke highly of the expo's significance, expressing his hope that Vietnamese, Chinese and other foreign enterprises can cooperate and achieve the highest results through this platform, according to Vietnam News Agency.

　　The skin care and makeup brand Estee Lauder, with a 30-year history in the market, was proud to participate in the prestigious event.

　　"China is one of the most dynamicmarkets in the world for prestige, and Hainan is a critical market who has ride the next generation of growth," Fabrizio Freda, CEO of Estee Lauder, said at the pavilion opening ceremony.

　　The company aims to establish higher quality cooperation in duty-free shopping, continuing to further support the development of commerce in this area and help the Hainan Free Trade Port (FTP).

　　CICPE to promote Hainan FTP construction

　　On April 13, 2018, China announced its support in developing the island Hainan into a pilot free trade zone and the promotion of the establishment of a free trade port with Chinese characteristics.

　　Held in Hainan for three consecutive years, the expo not only provides a trading platform for premium consumer products around the world, but also plays as a critical role of Hainan's construction of the FTP, said the PR newswire.

　　Capitalizing on the policy advantages of the Hainan FTP, a number of enterprises from participating countries set up stores, factories, and even headquarters in Hainan in the past two years.

　　Official statistics show that brand names and leading companies from 52 countries, such as LVMH (France) and Richemont (Switzerland) have already established a presence in Hainan.

　　Indonesian food and beverage enterprise Kapal Api made its debut at the 3rd CICPE.

　　The construction of the Hainan FTP provides a rare opportunity for Kapal Api to expand its business in China, said Jiang Jiawen, a marketing representative of Kapal Api Coffee.

　　Future cooperation between Kapal Api Coffee and local enterprises in Hainan varies in many fields, including the construction of a coffee factory and invest the FTP.

　　The Hainan FTP reported revenue of more than 1.8 trillion RMB (262.05 billion USD) in 2022, a year-on-year increase of 31.6 percent, according to Hainan Provincial Bureau of Statistics,

　　As with sharing its opportunities with the world, the role played by Hainan FTP and China's consumption market in driving the global economy has become increasingly evident.